
Why deep work is more important than ever

Silence as a strategy
In a world of notifications, multitasking and constant accessibility, it's harder than ever to find time for deep concentration. Yet it's the ability to work in silence and with focus that can create the most meaningful and lasting results.
This article explores why deep work has become an essential strategy in our digital age and how it can be implemented in the workday.
What is deep work?
‘Deep work’ is a term introduced by author Cal Newport in the book of the same name. It describes the ability to focus without distraction on a cognitively demanding task. This kind of work enables you to solve complex problems, create innovative ideas and deliver high-quality work.
On the other hand, there is also ‘shallow work’ - tasks that don't require deep concentration and can often be done while partially distracted. While both types of work have their place, it's deep work that is increasingly being recognised as a rare and valuable skill.
Why is deep work more important than ever?
Complexity and innovation
Many jobs today require creativity and critical thinking. These qualities thrive best in an environment where distractions are minimised and thoughts can be immersed. Deep work is therefore necessary to create innovative solutions.
A distracted world
Our everyday lives are filled with interruptions - from emails and social media to spontaneous meetings and notifications. According to known research, it takes up to 23 minutes to regain focus after an interruption. This makes it difficult to reach the deep level of concentration that ‘deep work’ requires.
At a time when tasks are becoming more complex, the ability to work with concentration is therefore more important than ever. Being able to minimise interruptions and create longer periods of uninterrupted work can provide a crucial competitive advantage in a world filled with distractions.
Mental health
Silence and focussed work can contribute to a greater sense of control and satisfaction in everyday life. This is in contrast to the hectic multitasking that for many leads to exhaustion.

How can you integrate deep work into your everyday life?
1. Create a setting for silence
Find times of the day when you can work without distractions. This could be early mornings or hours blocked in the calendar as ‘focus time’.
2. Prioritise your tasks
Identify the tasks that require deep concentration and prioritise them in your workday. Less complex tasks can be saved for times with lower energy levels.
3. Minimise distractions
Switch off notifications, close unnecessary tabs and inform colleagues of your focus time. Also consider using technologies like focus apps or website blockers. These are some actual tools:
Forest: An app that helps you stay focused by planting virtual 'trees' that grow while avoiding distractions.
Freedom: A website blocker that allows you to close access to intrusive websites and apps.
Focus Booster: A Pomodoro timer that structures your time in intervals of intense work followed by short breaks.
Pomodoro teknikken: Pomodoro technique: The Pomodoro technique is a time management method where you work in focused intervals of typically 25 minutes followed by a short break. This method helps to maintain concentration and prevent burnout.
Tomato Timer: A simple and free Pomodoro timer that is easy to use directly in your browser.
4. Find a suitable environment
Create a working environment that promotes concentration, for example by finding a quiet place or using noise-cancelling headphones. At Comwell we offer meeting facilities designed to promote productivity, ideal for deep concentration and group work - check out our meeting rooms.
Many companies are introducing initiatives such as focus zones, meeting-free days and dedicated work breaks to support employees' ability to deep work. These initiatives can increase productivity while creating a more balanced work environment.

Working methods of the future
In a world where automation is taking over many routine tasks, the ability to immerse yourself and create something new is becoming increasingly important. Deep work is not just a strategy for navigating today's work environment - it's a skill that will define future success.