Award page 2025
The story about comwell.com
Comwell Hotels is a Danish hotel chain with 16 hotels and additional venue locations across Denmark. Known for high service standards and strong sustainability values, Comwell serves both leisure guests and business travelers — with a growing focus on social responsibility, inclusivity, and ambitious ESG goals.
Comwell and the agency Dwarf have built a long-term digital partnership centered around one goal: turning comwell.com into a strategic growth engine and a seamless, story-driven experience. Recently, we launched the new comwell.com — a deeply integrated and fully responsive platform for direct bookings, meeting planning, loyalty programs, and in-stay services.
Designed for the entire guest journey — from first click to lasting memories — the site combines performance and storytelling. Guests can explore each hotel or venue’s unique character, discover relevant offers and experiences, and book everything from meetings to romantic getaways in seconds.
The visual identity supports the journey with modular design, icon-based navigation and an adaptive layout that meets the user at their point of need — whether they’re planning a large conference, a spa weekend, or booking a business room on the go. With one of the fastest mobile booking flows in the industry, guests can complete a reservation in just a few taps.
The results are clear:
+152% in direct bookings
Conversion rate from 0.99% to 5.0%
Simple meetings go fully digital — same ease as booking a room
Comwell Concierge has replaced in-room phones and turned roomservice into a million business
Comwell.com is no longer just a booking platform — it’s a digital brand experience that scales across hotels and venue destinations throughout Denmark.
Gallery
01 / 05
Testimonials
The collaboration with Dwarf has been highly advantageous for us, as they possess a deep understanding of our needs and requirements.
Dwarf's expertise in navigating the complex system landscape, our interactions, flows, loyalty programs, and customer segments has been invaluable.
Their profound understanding has enabled them to create a website that perfectly reflects our brand profile and is scalable for future features.
We are impressed by Dwarf's ability to incorporate our insights into the project.
They have attentively listened to our desires, needs, and challenges, translating them into practical solutions.
As a result, the website truly represents us in the best possible way.
Tobias Fullerton Støier, Head of Digital at Comwell Hotels